Analyze different user personas. Predict design expectations and potential impacts. Make a clear plan beforehand.
Identify how goals and motivations vary across user groups. Make design decisions that provide the most reward.
Quickly identify what truly matters by understanding user needs. Minimize delays and maximize time spent on execution.
Visualize diverse user needs and pain points. Guide feature development with clarity. Ensure the product truly meets user demands.



Make quick notes for deeper
insights.
Highlight key insights and assign them to
your team
Don’t let your insights sit. Share it with your
team.
Add tasks to Jira or Azure and get your plan
rolling.
Run comparative analytics to map users
and attributes against your product.
Mark key text for quick focus
later.