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Map user attributes with Persona Mapping tool

Visually map user traits like goals, needs, and behavior and ensure your product matches what users truly want and value with Persona Mapping tool.

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How does a Persona Mapping tool benefit you?

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Make design choices that deliver desired outcomes

Analyze different user personas. Predict design expectations and potential impacts. Make a clear plan beforehand.

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Analyze different user needs to serve most users

Identify how goals and motivations vary across user groups. Make design decisions that provide the most reward.

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Fast-track decisions on what to design and build

Quickly identify what truly matters by understanding user needs. Minimize delays and maximize time spent on execution.

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Align team by matching user needs with product features

Visualize diverse user needs and pain points. Guide feature development with clarity. Ensure the product truly meets user demands.

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Play with Demo

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Who can use this Persona Mapping tool?

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UX/UI designers

Product managers

User researchers

Marketing teams

Customer experience teams

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How can you use this tool to map user attributes?

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Identify different users/user groups

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List down important attributes- needs, pain points, motivations, etc

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Map how each user rates against your attributes

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Visually and metrically compare how your users are different

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Make note of differences and build accordingly

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Create effortlessly with AI

How is this BuildUX Persona Mapping tool different from others?

  1. No more messy boards and sticky notes. Organise your information

  2. No design skills required - focus on uncovering and strategising

  3. Unified workplace for personas and other UX tools

  4. Multiple user data in one project for easier comparison

  5. Chat with your personas feature you gain a richer understanding

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Features that enhance your experience

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Notes

Make quick notes for deeper
insights.

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Assign tasks and add status

Highlight key insights and assign them to
your team

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Share + collaborate

Don’t let your insights sit. Share it with your
team.

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Tag insights with integrations and make them actionable

Add tasks to Jira or Azure and get your plan
rolling.

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BuildUX analysis

Run comparative analytics to map users
and attributes against your product.

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Highlight

Mark key text for quick focus
later.

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Play with Demo

Try AI Persona Mapper Instantly

Use it for competitor research, exploring personas, or planning new initiatives.
AI-generated Mappers are optional and serve as a powerful starting point. The frameworks themselves are built to save time, align teams, and uncover deeper insights.

Demo of Persona Mapper

BoostYour UX withTools from BuildUX

green-tick

1 project per tool

green-tick

1 AI project per tool

green-tick

Collaborators can view and comment

green-tick

Figma integration

green-tick

Export as PNG

Join BuildUX

hide-password

Make it 8-15 characters with 1 upper case, 1 lower case, and a number

By clicking "Continue", you are agreeing to BuildUX's Terms of Service and Privacy Policy.

If you have an account already, just Sign in!